File under silly flavor trends, here's to proving to any visiting countryman that Americans lack palates, but don’t lack in talking about them: flavored vodkas, ain’t going anywhere. The latest proof in the banana pudding vodka is the back bars of flossy RVA watering holes, which a few years ago wouldn’t trade out their bottles of Ketel One, Stoli or Finlandia for all the olives in Provence, sporting rainbows of Three Olives Dude(Mt Dew flavored) and Burnett’s Whipped Cream varieties, a response to customer demand. Bacon vodka is on the way(another 3 Olives endeavor) and a liquor rep from Florida reports of peanut butter and salmon-infused vodkas taking off around the panhandle.
Holland's new premium effort, Effen,a low temp distilled wheat vodka filtered with spring water, has a dated-looking already ad campaign meant evoke the golden age of air travel,not advertising. Effen's ad team recruited
print models ala Pan Am, to tout the merits of “Effen on a plane” or “Effen by the fire”. Wow, that's funny.
The Westend bartender hands me the Effen bottle, “conservative guys get a charge from ordering Effen martinis. They just like to say it”.
Do they like to order them from men, I wonder?
Could I become a whale introducing a tuna vodka called “Poo sέ”?
Wonder how that would taste with whipped cream?
No comments:
Post a Comment